Anonymous Media Research is focused on new measurement methods and technologies to address the on-demand media viewing patterns and social-media sharing behaviors that have become the norm among consumers. Our patent-pending media measurement system and method enables us to truly understand consumers’ use of media across multiple devices and platforms.
Jonathan Steuer – Founder and Manager
An Internet media pioneer and widely-cited media researcher, Jonathan Steuer founded Anonymous Media Research to capitalize on the intersection of his entrepreneurial, research, and consulting expertise. From 2005 through 2008, Jonathan also served as Vice President & General Manager of the Media / Entertainment / Technology group at Iconoculture, providing advisory services based on observational consumer research to clients including Fortune 1000 companies and major advertising agencies. His coverage included current trends in the media, technology, mobile, online/social media, and consumer electronics industries, as well as consumer perceptions, values, behaviors, and attitudes both within and outside the media and technology sector. As an independent consultant, entrepreneur, and as a senior strategist at Scient from 1998-2001, Jonathan has provided strategic and operational consulting for various clients since 1993. His core expertise is in business strategy definition, business requirements gathering, technology and design scoping, and organizational development. Among his past projects, he has assisted with the launch or relaunch of Internet-based media and travel industry properties including Hotwired (1994), CNET (1995), Priceline (1997), Netscape (1997–1998), ZDTV (now G4/TechTV) (1998), and Walt Disney Parks & Resorts Online (2002–2003). In 1993, Jonathan established himself as an Internet media pioneer by founding Hotwired, Wired magazine’s first foray into digital publishing and the first banner-ad-supported Web content site. He continued these efforts as founder and president of Cyborganic (1994-1997), a pioneering venture in on-line access, self-publishing, and community tools and services – a precursor to the blogging tools now common on the Web. Cyborganic also created two of the first examples of reality programming by producing and hosting the online serials Geek Cereal and The Couch in 1996. Jonathan began his research efforts in the Department of Communication at Stanford University in 1989, at the inception of what is now Stanford’s MediaX program. His research spanned early studies of social media, virtual reality, and social interaction with computers. He holds an AB in Philosophy from Harvard University, and a Ph.D. in Communication Theory and Research from Stanford University.